With striking views across the Thames, Store Road is a dynamic landmark on restricted site, with a range of contemporary and high-quality homes that have the potential to kick-start regeneration for the wider area.

Number of Homes 163
Tenure Mix 28% affordable, 12% shared ownership, 60% private
Site Size 0.379 ha
Planning Approved March 2018

In line with the Borough’s ‘Vision for the Royal Docks’ and ‘Arc of Opportunity’, Store Road provides 163 new high-quality homes in an area of North Woolwich earmarked for thousands of new homes and jobs. The site itself is surrounded by under-used industrial land and is situated in both City Airport’s safety zone and a designated floodzone.

Striving to mediate these challenging site factors, and achieve at least 30% family housing – where every home benefits from waterfront views, and access to generous communal amenity – BPTW demonstrated a rigorous attention throughout the design process.

The building is shaped by generous and balanced proportions as well as crisp architectural detailing, creating a welcoming impression at street level. Complementing this, the diverse outdoor spaces each offer their own character, further enhancing the impressive design quality of this exciting landmark scheme.

As a result, the scheme acts a catalyst for development on the waterfront, whilst optimising buildability and cost efficiency to ensure viability and value for money.